Campaign Management
OCDM provides digital marketing analysis tools that help marketers manage campaigns in a comprehensive, convenient way.
Fully integrated, customized campaign analysis
Using a proprietary Campaign Management Dashboardsm (CMD), OCDM can integrate the tracking of direct mail, telephone, email, web, print, radio, and TV campaigns. Then, marketing analysis can cross correlate a wide range of geographic, demographic, and lifestyle variables for any given customer base. This power is provided through a single, integrated dashboard that can deliver instantaneous response and configure custom reports. Suddenly, analysis that once was convoluted and complex becomes clear and convenient.
Follow-up with follow-through
The OCDM Campaign Management Dashboardsm (CMD) allows you to automate future follow-up tasks as well. These tasks can be triggered based on sophisticated if/then rules that execute such tactics as:
- Auto-responder emails.
- Thank-you notes.
- Surveys.
- Birthday cards.
- Up-sell and cross-sell mail or email promotions specific to previously purchased products or services.
More efficient direct marketing management
The Campaign Management Dashboardsm (CMD) saves marketers many hours of data correlation, correction, and analysis time. But that’s only the beginning. Real-time feedback also helps them fine-tune campaigns even after rollout. This enables a continuous-improvement marketing process—with superior marketing metrics across more dimensions. Companies also can avoid the up-and-down sales cycles that occur when lead follow-up is neglected.
More scientific and strategic marketing
Gone are the days when marketers need to rely on hunches, old information, or anecdotal data to guide decisions. A more scientific approach to integrated direct marketing is available with the OCDM Campaign Management Dashboardsm. It takes guesswork out of the marketing equation. All while delivering automated, custom reports that put the most important strategic information in a single place—at the marketer’s fingertips.
Resources
- Market Research These papers and links lead to the most relevant government and industry information about direct marketing research.
- Ask an Expert: Customer Forum Get answers to your questions about direct marketing, printing or direct mail.
- Postal Information These articles and links provide current information on postal policies that apply to direct mail programs.
